How Cleann.org Prevents Abuse

Cleann.org exists for one reason: to help customers find the right business for the job, not the business with the loudest sales team.

Most directories break down because they reward volume instead of accuracy. Over time, that leads to keyword spam, fake reviews, and businesses that rank well on paper but disappoint in real life.

We designed Cleann.org differently.

This article explains how.

We Don’t Rank Businesses Generically

On Cleann.org, businesses don’t rank “overall.”

They rank by service and by location.

That means:

• You only appear for services you actually provide

• You don’t benefit from reviews that aren’t relevant

• Being great at one thing doesn’t let you crowd out specialists in another

A shop that does airplane detailing exceptionally well shouldn’t outrank a dedicated car detailer for car detailing. Most platforms can’t handle that distinction. We can.

Reviews Are Moderated — On Purpose

We do not auto-approve reviews.

Every review on Cleann.org:

• must describe a real experience

• must relate to an actual service

• is reviewed before it goes live

Low-effort reviews don’t stay.

That includes:

• “Great job, highly recommend”

• promotional language

• vague praise with no substance

• scripted or coached feedback

We’re not interested in volume. We’re interested in signal.

This one decision eliminates most of the abuse you see on other platforms.

Review Spam Doesn’t Help You Here

On many sites, any five-star review helps everything.

That’s not how Cleann.org works.

Reviews strengthen visibility only for the service they relate to.

If a customer leaves a review for interior detailing, that helps interior detailing. It doesn’t magically boost ceramic coating, paint correction, or anything else.

This makes review farming a waste of time and rewards businesses that consistently deliver specific services well.

Location Spam Is Limited by Design

Another common abuse pattern is pretending to “serve everywhere.”

Cleann.org doesn’t allow that.

• Service zones are radius-based

• Zones are capped, even on advanced plans

• Proximity still matters in ranking

You can expand your reach if you legitimately serve multiple areas, but you can’t pin yourself all over the map and expect to dominate results.

If customers don’t engage with your profile in a given area, that shows up.

Paying Doesn’t Override Quality

Cleann.org offers paid plans. We’re upfront about that.

What they do:

• expand service eligibility

• expand geographic reach

• unlock more visibility opportunities

What they don’t do:

• guarantee ranking

• bypass review standards

• override relevance or proximity

If paying money could replace doing good work, the platform wouldn’t be worth using. We don’t allow that.

Sponsored Placement Will Be Clearly Marked

We haven’t launched sponsorships yet, but when we do, they’ll be obvious.

Sponsored placements will:

• be clearly labeled

• look different from organic results

• never be mixed into relevance-based rankings

Customers should never have to guess whether a result is earned or promoted.

Why This Approach Matters

Bad systems reward shortcuts.

Good systems make shortcuts expensive.

On Cleann.org:

• keyword stuffing doesn’t scale

• review spam gets rejected

• over-promising coverage doesn’t convert

• aggressive sales tactics don’t compound

The only reliable way to perform well is to:

• offer the service

• do it well

• earn real feedback

• show up where you actually work

The Bottom Line

We’re not trying to be the biggest directory.

We’re trying to be the most accurate one.

That means fewer listings doing better, clearer results for customers, and a platform that rewards real work instead of manipulation.

That’s how we prevent abuse — by making it not worth attempting.